This gives you a neat, easy to digest snapshot of any selected campaign that will include all of your keywords, scheduling, bid adjustments, and even previews of your ads. In addition to exporting to a CSV file, there’s another useful feature that gives your the ability to export campaigns as a HTML file. This allows you to export everything from the current window in AdWords Editor. You can even choose to export the data from your current view. For example, you can export keyword data from a selected campaign, ad group, or the even whole account. In AdWords Editor, there’s multiple options available on what data you can export from your account. But don’t worry – that doesn’t mean it’s more complicated! While allows you to export data, such as keywords and their KPIs, the Editor’s export function is far more sophisticated. This approach is much better suited to users who are proficient with Excel, but not so confident with advanced AdWords techniques such as writing scripts. This is great if you want to make large scale changes to your campaigns, such as keyword bids. Import & ExportĪdWords Editor allows you to import changes to your account via a CSV file.
So because there’s no dependency on a internet connection, you won’t get any slow down or lag when you’re making big changes to your account. When you’re back in the office, or when you’ve found a secure WiFi connection, you can then post all of your changes to the account.Įditor is all about making everything more efficient and faster.
You can therefore make changes to your AdWords campaigns even when you don’t have access to the internet – such as during long commutes. Make Changes to Your AdWords Account OfflineĪdWords Editor does not require an internet connection. Here are my Top 5 Benefits of AdWords Editor to help you on your way to boosting ROI from your PPC advertising. I feel it’s only right to help promote this great application. Many AdWords advertisers outside of the paid search industry may not have heard of AdWords Editor and its many useful features.
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What is AdWords Editor?Įssentially, AdWords Editor is a free to use application that allows you to manage multiple AdWords accounts without an internet connection: This month, Google released version 11.3, which added the ability to set up and edit callout extensions from Editor, as well as support for HTML5 display ads. While some may have predicted the death of AdWords Editor, Google has continued to support and promote it in effort to shake off its image as tool ‘just for pros’. In recent years, Google has continued to improve the AdWords interface to make it more streamlined and user friendly for paid search advertisers.ĭespite this, managing and optimising accounts still remains a time consuming task, especially if you’re managing large accounts with multiple campaigns and ad groups. Time and money can be limited resources for some businesses, but the benefits of AdWords Editor can help drive the efficiency and performance of your campaigns.
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